PATINE, the heritage revivalist label, believes in merging artisanal crafts with contemporary silhouette. Be it ready to wear, festive or bridal couture collections, its designs always have a feel of bohemian luxury. The PATINE collection has a distinct look for the style-conscious, discerning woman who are aware of the trends but do not rely on them.
With its festive and bridal wear taking days of hand work, each motif and pattern is extensively researched, refined and adapted for the modern women. PATINE's creative director, Shon Randhawa, believes that fashion is an art form and each PATINE creation should aspire to be an heirloom.The collection is designed for the woman who demands and appreciates finely detailed garments that are both unique and luxurious. Shon infuses her personal style and spirit into each garment which can be worn from day into evening - creating a sophisticated and individual look.
SHON RANDHAWA, co-founder & creative director, is a fashion entrepreneur with experience in both design and private equity. She has seeded and managed a number of investments in this space. Shon has substantial expertise in all technical aspects of fashion design and plays a pivotal role in the growth of PATINE. She has HND in fashion from London School of Fashion (UK) and National Institute of Fashion Technology, New Delhi (India) where she did courses in fashion design, pattern cutting and draping. Prior to this, Shon completed a Bachelors in Commerce from Delhi University. Born and raised in Delhi, Shon has always been passionate about the fine arts and crafts of India. As a child she would often watch her mother (and co-founder at PATINE), Chand Balbir Singh, commission unique pieces ranging from textiles to Jewelry from master craftsmen and artisans all over India. This unique exposure and sense of style has greatly influenced the aesthetics of PATINE. She is in-charge of the creative direction, business development and growth for PATINE in the domestic and international markets. Shon is also co-founder for international brand ‘TALITHA’. Talitha has carved a niche and great following as a luxury lifestyle brand around the globe.
GEETI MEHRA, executive director, managerial and creative positions in the industry for the last twenty-seven years. She is experienced in many aspects of the fashion industry and has strong relationships with private clients and buyers around the world. Most recently, Geeti was the design and production manager at a leading Indian fashion house where she spent 18 years. Geeti has extensive experience in day-to-day operations and management in all aspects of design; from conception to production to distribution. Geeti has degrees and diplomas in fashion from both South Delhi Polytechnic and NIFT in New Delhi - where she also holds the position of visiting faculty. Geeti is in-charge of day to day operations and production at PATINE.
CHAND BALBIR SINGH, chairperson & co-founder, has been involved in the revival and support of textile handicrafts for the last forty years. As a patron of the crafts, she possesses extensive knowledge and experience and has worked tirelessly to support and nurture artisans in the community. She continues to work closely with craftsmen to innovate and modernize the embroidery techniques for PATINE.